What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
I keep trying to read these kinds of books, and often they just aren’t very good. This one was definitely better than the rest. The idea of course is that there is lots of stuff you can do to make the world a better place, and some of it is at your place of business. This is all true and good, but what irritated me was his main point was that you don’t have to be a CEO to affect change, and yet his main case study in proof of this was of an intern getting her mom to give her boss some sort of book about how bad the carpet industry is. The boss left it on the CEO’s desk (with no comment) and it wasn’t until the CEO faced some sort of external pressure for change from shareholders did he see the book on his desk. This seemed more like serendipity then a how-to on getting CEO’s to change direction.
I was a little disappointed that there weren’t more tips for non-CEOs. As employees it’s harder to get high-level change, but that doesn’t mean there aren’t things we can’t do on our own. For example, I am unsubscribing us from junk mail. You can also put CFL bulbs in your desk lamps, and if you have a kitchen, bring some old silverware and place settings for people to use, instead of disposable products. You may be able to convince who ever orders supplies to make some more eco-friendly choices, especially if you can prove that the company will be saving money.
One thing that I really enjoyed about the book, was something I felt was a little misguided, but I liked the spirit of. The author believes that this newest generation of employees cares about their impact on the world as a whole, and wants to work for a company that not only treats them well, but also tries for a better impact on the world as a whole. Whether it’s a mission based business, or just a responsible company. It’s something I certainly feel strongly about, but I am not convinced enough that my peers are. But, I liked it anway. It seemed an appeal to CEOs and HR to make sure they are offering benefits that reflect a more progressive world view as they only way to attract great employees (benefits for domestic partners, paid time off for volunteer/community work). I really love the concept, and it’s something I hope to accomplish in my future career goals. There was one interaction Sanders described, which I am paraphrasing here:
Recruit: Do you offer benefits for domestic partners?
Interviewer: Why? Are you gay?
Recruit: No, but but I am evolved, and I want to work for a company that is as well.