Tag Archives: social research

Sway – Ori and Rom Brafman

Laura lent me this book. I am trying to write this quickly so that I can give it back to her. I liked it a lot – the subtitle was “The Irresistible Pull of Irrational Behavior.” Essentially – “Why people make stupid decisions.” The book was just long enough to contain lots of amusing anecdotes, but not so long that I felt guilty for not reading the scientific explanations for them. It wasn’t really “Business-y” but you could probably apply most of the theories to business decisions.


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